What to do when you love music and can make things happen? While America has music maker shows like American Idol an L.A. entrepreneur is making music his own way. Bruce Quarto is not only financially backing a rock band, Heaven and Earth, he launched his own label, Quarto Valley Records.
The initial idea was to produce a new album for the 70’s British band Sweet. While fans may never tire of “Ballroom Blitz”, some in the current line-up of the band did. When they couldn’t come to agreement on adding fresh material Quarto backed Sweet guitarist Stuart Smith and revitalized his Heaven & Earth band.
Quarto, a self-made millionaire, is doing it the old-fashioned way. He’s producing songs, booking gigs, designing album covers, and taking his band on a European tour.
While Heaven & Earth doesn’t have the history of Sweet it does have veteran musicians and guest performances by big names like Richie Sambora, and Glenn Hughes.